About

I’m a designer, creative problem solver and bike fanatic. I love the outdoors and creating authentic and engaging brand experiences.

I have worked for large agencies (Colenso, TBWA, DNA) smaller design studios, built and lead design teams in-house (Avanti Bikes, Comvita, My Virtual Mission) and previously had a design studio in Tauranga trading as Campfire Creative.

Prior to moving to the BOP I also ran my own studio in Auckland for 5 years during which time I lectured in design at Massey University in Albany while working for brands such as All Blacks, Super 14, Coruba, Matua Wines, Stella Artois, Fisher & Paykell and 42 Below to name a few.

A serious entrepreneurial habit has lead to the founding of FROFF my Mountain Bike Clothing label.

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