Torrent/Vapour

Client

Sheppard Industries

Industry

Cycling

Challenge

Avanti relaunched a full suspension range. I named and branded it and then designed all the collateral and creative direction.

The result was the biggest sell through of a product launch they had achieved.

Full Sus__0015_VapourImages2

Full Sus__0017_Vapour V2

Full Sus__0005_Torrent studio2

Full Sus__0015_VapourImages2

1/17

Solution

This range has 2 distinct categories. Cross Country (which can be summarised by a lot of uphill) and All Mountain (which can be summarised by a lot more downhill). They are the same but different. The Cross Country bike needed to feel light and fast and the All Mountain needed to feel rugged and capable in attitude.