Peak Fuel
Client
Peakfuel
Industry
Sports Nutrition
Categories
Brand Strategy, Brand Identity, Packaging, Illustration
Challenge
The request was to remove a previous directors name and image from the packaging.
The opportunity was to revitalise the whole brand. The product was rebranded, repositioned and relaunched with great success.
Previous Packaging
Process
This project began with thinking about how we can use the opportunity strategically to improve the brand.
SWOT Analysis
Competitor Analysis
Positioning
Solution
The requirement was to remove a name from the old packaging. The opportunity was to refresh the brand as the existing one was dated.
Brand positioning, Logo and Word mark, Packaging design, Illustrations and Photography, Point of sale material.
Outcomes:
• Sales of $145,000 prior to re-brand.
• First full year post re-brand/new pop sales of $425,000, 60% increase is outlet pick up (distribution) and 5% rise in average per item sold GP.
