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Burnsco
Client
Burnsco
Industry
Marine
Category
Packaging, Creative direction
Challenge
Following a rebrand, Burnsco were looking to upgrade their in-house product and packaging and to better express the new direction.This was to be resolved and delivered as a design system for their in-house team to roll out across the broader range and to include a variant for the fishing gear.
Process
For this task I selected the 5 most difficult or awkward shaped products and began working on concepts that were flexible enough to work with consistency across the entire range. From there I developed a design system to work across any product or packaging shape and delivered it in a comprehensive guideline with the 5 completed packaging examples.
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