Orson

Client

Composite Developments Ltd

Industry

Camping/Outdoors

Category

Brand, Creative direction, Illustration, Design systems, Packaging, Guidelines

Orson is an emerging lightweight and adventure camping brand transitioning towards a higher quality,

feature-rich product line.

A brand revitalisation was delivered along with detailed guidelines on usage consistency and specifications for the following:

Application to Product with examples

Application to Packaging with examples

In store presence - point of sale and display items